You set budgets every year for the umpteenth time now. True, it makes sense to be heading a direction. There would be times tweaking the direction will be required in the middle of the year when you choose to be proactive and make things happen now instead of waiting for the year end to complete itself.
Now come a business which is so fluid, say online travel business. How does one stick to his pants and not chance his mind? This is despite throwing in devils to questions his plans for 2 months? Well, sadly, there is always a new devil born everyday, just like him - a sucker, me. External environment changes and the forces are so great that it rewards those who can change fast. Those that refuse to budge dies in a freak accident when they see no revenue. Those that die a slow death are those that wants to change, but they do at a snail's pace. This is even more excruciating that those that refuse to budge. But who are we to say those that refuse to budge is wrong? But perhaps the timing was all but wrong.
If you ask me, not all business plans are fluke. Sure you can be a doofus* and yet make millions. But planning is key, so is the timing. These helps fool like me who had failed and keep on failing to have a better precision on when to do what, and not to do what. It must be a concious decision.
* Doofus defined as omeone arse that hasn't got a clue! They live in blissful ignorance of the world, fashion, personal hygiene and social skills.
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